Landing Page Definition

What is a Landing Page?

A landing page is a standalone web page specifically designed for a marketing or advertising campaign. Unlike regular website pages, landing pages have a single focused objective - converting visitors into leads or customers through a specific call to action (CTA).

Core Components of Landing Pages

• Unique selling proposition (USP)
• Compelling headline and subheadlines
• Clear benefits and features
• Strong call-to-action (CTA)
• Trust indicators and social proof
• Lead capture form or conversion element

Types of Landing Pages

• Lead generation landing pages
• Click-through landing pages
• Product landing pages
• Squeeze pages
• Sales pages
• Thank you pages

Landing Page vs Regular Website Pages

Unlike regular website pages that often serve multiple purposes and contain various navigation options, landing pages are focused on a single goal. They eliminate distractions and guide visitors toward completing a specific action, making them essential tools for conversion optimization.

When to Use Landing Pages

• Paid advertising campaigns
• Email marketing initiatives
• Product launches
• Lead magnet promotion
• Event registration
• A/B testing marketing messages